Self-fund campaign

Ask anybody about accessing the health system for elective surgery and there are generally two responses. Go private, using your private health cover. Or go public, and be prepared to wait. But there is a little-known third option. You can access the private health system without private health insurance if you can self-fund your treatment. This campaign for Ramsay Health Care was designed to educate the public about self-funded care, targeting specific audience groups.