Reside
Department of Housing and Public Works
These characters, and the video they feature in, formed the central components of a campaign to help a government department exchange an outdated software solution they loved, for a new future-proof new one. As a solution it would take some time to adopt, but yield long term positive results for everyone. The visual metaphor of the old and new robots, featuring two live ‘staff members’ telling the story, combined to form an originally retro, then suddenly futuristic video that combined the best of live action and animation
